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Fourth Year Honour's Project - Frustrations impact on player's use of microtransactions

User Research, UX Design & Data Analysis

May 2024

Abertay University, Dundee, Angus, Scotland, United Kingdom

User Researcher, Designer, Board Game Creator

I found a trend of games where despite user frustration and seeming resistance to paying for microtransactions they were still generating profit from those sources(such examples are Killing Floor 2 and Destiny 2). The lack of information regarding how frustration impacted purchase behaviour so I created a prototype to research how frustration impacted player purchase decisions.

I created a board game prototype, designed monetization systems and gathered qualitative data through interview and observation testing.

R

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